WEBVTT
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This program is designed to provide general information with regards
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to the subject matters covered. This information is given with
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the understanding that neither the hosts, guests, sponsors, or station
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are engaged in rendering any specific and personal medical, financial,
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legal counseling, professional service, or any advice.
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You should seek the services.
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Of competent professionals before applying or trying any suggested ideas.
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The information contained in this podcast is intended for informational
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purposes only and is not a substitute for individual professional
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legal advice. The podcast information was carefully compiled from vetted
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sources and references. However, Rose Resources outreach to safeguard the
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elderly cannot guarantee that you will not fall victim to
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a scam. Let's talk about scams. It's the must listen
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show for anyone who wants to protect themselves and their
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loved ones from scams. Every Tuesday am Pacific time on
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K four HD Radio, Joyce Petrowski, founder of Rose, and
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her guests will provide valuable insights and practical tips on
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how to recognize and protect yourself from scams. And now
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here is your host, Joyce Petrowski.
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Hi, everybody, welcome back.
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I'm Joyce Petrowski and I'm back I trus Brian took
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very good care of you guys the last couple of weeks.
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Don't forget to visit our website at Rosadvocacy dot org.
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You'll find all of our social media links at the
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top of the home homepage. If you scroll down to
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the bottom, you'll find on the left a link to
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sign up for the emailed newsletter, and now the right
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you'll you'll there'll be a form to fill out to
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sign up for the mailed newsletter. The emailed newsletter. The
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one really good thing about that is every Tuesday morning
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at nine fifteen you're going to get a Tuesday Tip.
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And you might already know the tip, you might not
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know the tip, But just as important is it's reinforcing
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your scam prevention habits by making your healthy skepticism a habit.
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We need to see things, hear things say, read all
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of that multiple times before we can make things a habit.
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And that's what we're trying to do with those tip Tuesdays. Today,
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I have a guest, Matt Mazenko. He's the managing director
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of Nomo Robo, so let's welcome Matty.
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Thanks for having me.
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Hey, Matt, how are you good?
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Are you good?
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Good? Why don't you just take a few minutes?
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And I just realized as I was doing the introduction
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that I never got a bio from So why don't
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you take a few minutes and introduce yourself.
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Yeah, sure, no problem. So I am the managing director
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of Nomo Robo. Nomo Robo is one of many companies
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in the space of call and text protection as well
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as other types of security products. I have been in
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this space now for a long time, over probably twelve
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we're going on thirteen years now. Prior to being at
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Normal Robo, I was also at a company called Robokiller.
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Prior to that, I was at a company called Haya.
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I've worked on kind of both sides of the business,
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that being business to consumer and also business to business.
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Done some work kind of as part of all of
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those roles in the government relations space with the FCCFTC,
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working on commentary and legislation and advisory capacity and stuff
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like that. So fraud and fraud protection and fraud prevention.
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It's kind of been my life for a really long
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time now.
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Broke Nice Nice sounds like you have a very deep
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background in this in this well indeed, I was looking
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at your two thousand, two twenty five and I didn't
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print it out in color because I'm running low on
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inc so it's.
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In black and white.
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But it is expensive, it is, you know, especially the
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colored ones. So I was going through it and lots
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of great information. I mean, this is what ten or
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I don't even know how many pages this is, maybe fifteen.
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But one of the very first things I noticed was
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it said you guys blocked over eighty six million unwanted
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robo calls just in twenty twenty five.
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Just in twenty twenty five.
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Yep, So is that all you do is you are
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normal robo You're focused on robo calls. And I did
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notice that you have added text to it as well.
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Yeah, that's correct.
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So we, you know, again, predominantly focus on protecting both
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consumers and businesses from receiving those calls that they don't
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want to get. And while we started in this business
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obviously is a call blocking company that has you know,
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evolved with the times as we answer fewer and fewer calls,
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and you know, the ones that we do answer, we
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try to exhibit that healthy skepticism that you refer to earlier.
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Yeah, the bad guys.
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Have adjusted their tactics too, right, So the bad guys
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are like, well, if people aren't going to answer their
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phone calls, then we're going to send them texts. And so,
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within you know, the past say eighteen months or so,
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we've spun up a really robust new practice about filtering
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and blocking.
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Texts as well.
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And you know, we've seen that in terms of the
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traffic that we're blocking, texts are getting close to being
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about the same as calls these days, so there's kind
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of been a big shift there. But you know, whether
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it's coming in as a text or whether it's coming
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in on a call, you know, our main mission is
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to take a look at it and if it looks risky,
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to make sure that you don't have to deal with it.
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Got it.
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So, I know, like with iPhones built into it, they
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have where you can screen the callers, right, you can
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say never, which that's the setting I have because of
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Rose's business. Right, I get calls from a lot of
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different phone numbers, but you could say ask for a reason,
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or you could say silence, And if you silence, it
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sends everything to voicemail. So and androids are I don't
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think they have the option for all three of those,
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but you can block those or silence those callers on
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Android as well.
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But correct is what you are doing.
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So say somebody has your service and they get a
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robo call, is it even going to make it to
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the voicemail where a voicemail can be left, or is
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it just not going to reach their phone at all.
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So if it's a number that we have on one
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of our lists, then one of a couple of things
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can happen. So one thing that we can do is
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we can just block and hang up on the call.
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The other thing that we can do is we can
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still send it to voicemail. And really that comes down
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to the customer on what their level of tolerance is.
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So you know, for example, if you're someone like yourself
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that uses your phone quite a bit for business, you
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may not want it to just disappear because maybe there's
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a one percent chance that it is something important, So
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you might want to say, send that to voicemail and
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I'll check it out later. Other people just do not
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want to be bothered at all, and they will just
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tell it to hang up on all of those calls,
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and so you know, that's kind of what happens there.
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And if we don't see it on.
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One of our lists, and we also do kind of
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a quick check in real time to see if there's
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any information from any of our partners that we might have.
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So if it looks not risky, then what we do
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is similar to what you said that Apple does, is
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we will send it to our screener. What makes our
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screener a little bit different, more sophisticated than say what
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you'll get from Apple, is we're not just taking the
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screening and then showing it to you to decide what
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to do with it.
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So we do do that.
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But the other thing that we're doing in the background
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is we're actually listening to and analyzing that audio, and
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we're comparing it to our database of millions of other
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audio what we call fingerprints, to see if it might
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be a match against other robo calls that we've recorded
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in the past. And so again, even as that screening
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process is taking place, we're looking and saying, Okay, what
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is this person saying. Does this match anything we've seen before?
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You know, yes or no?
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And if it does, then we'll stop the call right
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there and take whatever action again hang up or send
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it to voicemail that we would do with a bad call.
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So there's kind of that extra level of protection. And
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if it passes all those checks, then we're going to
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put it up on your phone and it's going to say,
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you know, this is Joyce calling from Rose wanted to
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talk to you about the podcast. And then you know,
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the customer has the customer knows that the call has
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already passed a couple of checks and they have a
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pretty high confidence that what they're seeing on their phone
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is in back what's real, And now they can decide whether.
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Or not they want to chat.
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Okay, all right, so you're you guys are doing all
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of those checks in a matter of seconds.
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Yeah, literally all of that takes place within worst case
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scenario maybe a second and a half or two seconds,
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but it's all really quick on the back end.
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Okay.
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And then so if a call passes all of your checks,
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then it's going to ring in to let's say me,
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it would ring into me and is it going to
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and then it's like a regular phone call. I could
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pick it up and am I going to hear a
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message then from you guys saying this is so in
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you know, wanting to talk about like what you just said.
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You won't hear that, so you'll you'll see that on
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your phone before you decide whether or not to answer it.
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So it'll pop up on the screen and basically say
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the person and who they're calling from, what the phone
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number is, and then once you engage with the call,
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it's just the same as any other phone call.
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Got it.
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Okay, So there is a bit of a screening that
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the consumer does.
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Once.
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Yeah, that's but the call has to pass all your
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checks first, right.
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The call has to pass all of our checks, and
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then ultimately, you know, we don't want to take power
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out of the consumer's hands completely, right, We want them
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to be able to look at it and make their own,
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you know, decision. But what we're trying to do is
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give them the best possible information to make the best
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possible decision.
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Got it. Well, that's that's mirrors what we do. Right.
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We give them a lot of information thirty six pages
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worth that they can take home, and you know, we
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go over and talk about and answer their questions. But
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and that's one of the main things we say is,
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you know, this is not a one size fits all.
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We're not saying you have to do everything in here
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or any of this. You need to figure out what
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works best for your situation and your life, your risk tolerance,
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and then make a decision on what you want to do.
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You know, yeah, because that's the one thing is you
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don't want to take somebody's independence, their ability to make
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a choice. Right And now, so I one thing I
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did notice you had.
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I got to get to the page.
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Here a graph on the percentage of robocalls that target
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older consumers, and it was fifty nine percent was the
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sixty plus population versus forty one percent was the general population.
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And that was just last year. That's based on what
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you were seeing.
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That's based on what we were seeing.
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Yes, yeah, that's interesting. I would have.
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And I don't know this, This might be just the
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way scammers are adapting. You know, if they start seeing
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a lot more older adults using a lot of these services,
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right than, are they going to start maybe switching their
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target market down to maybe the fifty year olds and
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you know, trying that out. But I guess what, I
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was expecting that to be a little higher for the
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older adults like in the sixties.
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Well, so what we've seen happening is actually so that
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shift that you mentioned is something that is starting to occur,
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but in a way that you might not expect. So
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we've done some We have a couple of fraud researchers
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that we have kind of on staff that watch a
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lot of this data for us and do a lot
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of the data collection and the analysis and such. And
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you know, it's always been the case that that seniors
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and older Americans are targeted more and the main reason
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for that is that they have the most to lose
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if you're looking to scam someone out of money, you know,
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a thirty year old who's just building their career, they