WEBVTT
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This program is designed to provide general information with regards
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to the subject matters covered. This information is given with
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the understanding that neither the hosts, guests, sponsors, or station
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are engaged in rendering any specific and personal medical, financial,
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legal counseling, professional service, or any advice. You should seek
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the services of competent professionals before applying or trying any
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suggested ideas. The information contained in this podcast is intended
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for informational purposes only and is not a substitute for
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individual professional legal advice. The podcast information was carefully compiled
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from vetted sources and references. However, Rose Resources outreach to
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safeguard the elderly cannot guarantee that you will not fall
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victim to a scam. Let's talk about scams. It's the
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must listen show for anyone who wants to protect themselves
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and their loved ones from scams. Every Tuesday am Pacific
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time on K four HD Radio, Joyce Petrowski, founder of Rose,
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and her guests will provide valuable insights and practical tips
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on how to recognize and protect yourself from scams. And
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now here is your host, Joyce Petrowski.
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Hi, everybody, it's great to be back. I trust you
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all enjoyed Brian last week talking about why you should
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use gel pens when you're writing checks, filling out legal documents,
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all of that stuff. Today we're going to talk about
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social engineering and how that plays a huge part in scams.
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But first, don't forget to go to Roseadvocacy dot Org.
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On the homepage, if you scroll to the bottom, you
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can see the links to sign up for our emailed
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newsletter and our mailed newsletter, and you'll also find at
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the top at the homepage our social media links. I
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will tell you right now we're having an issue with Facebook.
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We're we're not on Facebook right now. I'm working with
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Facebook to rectify that. But I'm hoping in the next
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week it'll it'll be back up. It's been down for
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I believe three weeks today. So anyways, you'll find more
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resources on our website as well. Events will be posted,
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and of course there's the donation tab to help us
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get more of this education out to the seniors. So today,
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social engineering. So when I'm out in the public and
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I'm talking to people and I you know, they they
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ask me what I do, and I tell them about
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the scam prevention through education program that we have for seniors,
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and you know that they're the most targeted and lose
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the most money by far every year out of all
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the populations. And we get to talking about it, and
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I hear a lot of people say, and I think
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there's people out there that don't say it, but are
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thinking it. Oh, my parents, grandparents, et cetera. They're still
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have their cognitive you know, they're still cognitively intact and
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or they're very very smart. They're not going to fall
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for a scam. And so then that kind of taught
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rolls into the well, if they're not going to fall
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for a scam, we really don't need this scam prevention
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through education information. My response to that is, well, until
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they do, because the first thing in scam prevention is
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you need to understand that everybody's a target and everybody
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is vulnerable to falling victim. Why, Because we're human. Sometimes
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we're busy trying to do three to five things at once,
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and we get hit with that email or that text message,
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and we don't think twice. We just click on a link,
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we call a number back, and we don't really think
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about it. You know, we're busy or the scammer evokes
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a specific emotion in US social engineering. So the social
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engineering part is, scammers are excellent at this, They are
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experts at this, using your emotions in your good nature
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against you. They're exploiting, they're exploiting that to get you
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to turn over your money and or your personal identifiable information.
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Don't get me wrong, My hope is that no more
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seniors or anyone for that matter, is going to fall
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victim to a scam. But the reality in today's world
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is that many, many people, especially seniors, fall victim to
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scam on a daily basis, and a lot of seniors
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lose their life savings. And I know it's not a
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topic that everybody wants to talk about or think about
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it because it's not fun, it's not happy, and all
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of that. But if we can get this reoccurring education
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out there, because we believe the best way to combat
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scams and social engineering is education, getting people to understand
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scams more and know the red flags to look out for,
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and making scam prevention a habit. So when you get
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that next phone call, you get that text, you get
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that email, you get something in the mail, you're searching
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for a website and you might come on a spoofed website.
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You have scam prevention in the back of your mind,
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and so you're thinking about it, and you're thinking about
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the red flags to look out for. What do I
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need to look at? Oh, on this email, Let me
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go to the url. Let me, you know, see where
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this link is going to take me without clicking on it.
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Let me see the sender, what their email address is.
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You know, I just recently got an email from the
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geek Squad saying that my credit card is going to
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be charged in a couple of days for renewal of
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some I don't know if it was an anti virus
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anti maoware or if it was like a maintenance program.
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I just looked at it and said, I don't have
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an account with geek Squad, so this isn't accurate. But
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I went up and I looked at the email address
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that it was coming from, and it had a person's name.
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It had a lady's name, but if you hover over
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the name, you can see the actual email address, and
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it was not from the geek Squad. And if I
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looked at the email address of where they were sending
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it to, it was a mix of a bunch of
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letters and upper case and lowercase and numbers and stuff like.
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It made no sense. It was not my email address,
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so I knew it was a scam and I didn't
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click on any links. But if you have a geek
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Squad account, you might be tempted to click on that link, right,
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And so this is where making scam prevention a habit,
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you're going to be more app to think. Okay, before
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I click on this link, I need to look at
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the email addresses. Let me look at the body of
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the email. Well, you know what, I have an online
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account with geek Squad. Let me go to my online
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account and see when my renewal is or I have
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the phone number to geek Squad. Let me call them,
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not the phone number from the email, but I have
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the verified phone number. Let me call them and find
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out what's going on. When we make scam prevention a habit,
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and making it a habit is education. And so you
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come in to one of our in person presentations or
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we do do some virtually right so you can follow
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us on a bunch of different social media accounts, as
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we have a Facebook account right now, It's just not
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it's just not live. I'm hoping in the next week
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it will be. But we're on LinkedIn, we're on Instagram,
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and you know, maybe we'll give x a try here
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in the near future. But we have the emails. You
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can get a you can get an email or not
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an email, the newsletter. Sorry. You can get the newsletter
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via email, or you could get one sent in the mail.
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Some people don't like to read their information on the
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computer on an email. They actually want to hold it
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and something in the mail and they want to read it,
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and that's fine. We offer it both ways. And then
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we have this radio show every week we give out
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information on different topics related to scams. You're going to
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you can find all of our episodes on the YouTube
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our YouTube channel. We subscribe to the YouTube channel. You
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can also go to our Let's Talk about Scams dot
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com website. You can find them all there. You can
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see where we're at on the podcast platforms and go
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find our information there. But this is a way to
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reinforce scam prevention and keep it top of mind because
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the reality today is it's gotten way, way way out
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of control. And as I said before, our hope is
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that nobody else falls victim to scams. Now we know
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right now that's not going to happen. It's going to
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take some time to get everybody into the habit of
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scam prevention. But that's what we're working towards. That's our goal.
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We want to make sure no one falls victim to
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a scam. They're able to recognize the red flags, do
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their research, verify, and then make the determination if this
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is legitimate or if it's a scam. Social engineer on
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Forbes and it was for the Forbes Technology Council and
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it was done recently June TEWOD twenty twenty five. It's
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titled social Engineering Why we are wired to fall for scams?
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And I thought it was quite interesting. So let's see
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what this and this isn't. This works no matter if
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you're working for a company and you get phishing emails
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or text or phone calls or stuff like that, or
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if you're this is on a personal basis. So attackers, scammers,
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they target human psychology, and now with artificial intelligence that
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is supercharged, so they use tools like deep fakes. They
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can impersonate CEOs of companies, they can impersonate your grandchildren,
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your children, they can impersonate a friend all to manipulate
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your trust and override your judgment. They tap into your
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human nature, fear, trust, authority, so and they reference one case,
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a finance employee at a multinational firm paid twenty five
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million dollars to scammers after they received a deep fake
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video conference call with someone posing as the chief financial officer.
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This is how good scammers are and with the with
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AI getting more prevalent, it makes it all the more
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difficult to determine what is real and what is fake. Again,
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why you need the education and the reoccurring education you
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know and and say you get. We do a tip
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Tuesday via email every week on Tuesday mornings nine to fifteen.
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It'll be coming out in about an hour. And you
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might look at the title and go, okay, well I've
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already read about that. I know about it. Great, awesome,
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go on to your next email. But you might look
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at the title and go, oh, I haven't heard of that.
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I need to read this. It's a quick tip, so
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it's there to give you information, but it's also there
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even if you already know about the tip. It's there
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to reinforce the scam prevention to make to grow your
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healthy skepticism and make you want to pause and not
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panic and question things. Okay, so now I'm going to
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get into so what are some examples like of what
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scammers might exploit with social engineering? And I'm going to
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use something. I'm going to use this information out of
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the psychology of fraud, persuasion, and scam techniques by Understanding
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What makes Us Vulnerable by doctor Martina Dove. You can
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find the book on Amazon. This was done in twenty
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twenty one, but she has an update coming out volume two.
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I guess it would be called and I believe she
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said it's due to come out in October. This is
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a great book if you like to read books and
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learning how scammers exploit our vulnerabilities with the psychology. So
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one of the things they'll do is they'll evoke visceral influence.
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So what is visceral influence? So it's our primal drives
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such as hunger, fear, greed, and they can be very powerful.
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When people are under visceral influence, all they can think
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about is how to address that need. So if you're hungry,
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we think about how to get food. When we're afraid,
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we prepare to fight or flight, getting into your sympathetic mode,
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your fight or flight mode, and it lowers our perception
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of the risk we might be taking and makes us
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act more impulsively. And so a lot of scams will
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evoke that visceral influence. So an example of that could
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be so fear you get a phone call and grandparents scam.
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We've talked about this before. Remember when they first came out,
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the scammers usually had no idea the names of your grandkids,
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and then they evolved and were able to figure out
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the names of your grandkids. So when they called, they
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actually said, hey, Grandma, this is Johnny. They actually had
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the name, and some people would say, well, I know
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it's a scam because the voice didn't sound like Johnny
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at all. Now with AI, they can clone Johnny's voice
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and make that phone call sound exactly like Johnny, which
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is going to evoke your visceral influence or your primal
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drive of fear, which is then and scammers are experts
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at this. They know how to keep you in that
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emotional state of fear. So you're not going to question,
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You're just going to go do what they want you
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to do, which is go to the bank and get
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money out, do a wire transfer, take the money over
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to a cryptocurrency ATM machine. They know exactly where they're at.
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They will stay on the phone with you. They're anticipating
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the questions that the bank teller is going to ask.
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They've already given you answers and coached you on what
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to say. I've talked to many people that have fallen
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victim to scams, and they've said the bank teller or
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the clerk with they were buying gift cards was askeding
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them questions because they thought it was a scam. And
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they said, I flat out lied to them because they
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were so focused on the fear and they needed to
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do what they thought needed to be done to get
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their grandchild out of trouble. So another one is liking
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in similarity, so scammers can often appear very friendly and
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likable and pretend to like their victims, giving them compliments,
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having frequent contact with a victim. So we when we
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communicate with someone who appeers who appears to like us,
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we're less likely to scrutinize the facts in the message.